Frienddy
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Wearable coaching for children with ASD

Calmer mornings — a friendly voice on your child’s wrist.

You build the routine in the app. A character your child loves speaks each step from a calm smartwatch — and what works at home carries into therapy.

Join the free beta How it works
HIPAA-aligned Parent-built routines Bridges home and therapy
Built for
Parents Caregivers Therapists Children At home, on the go Calm by design
01 How it works

Three ideas behind the product.

Parents build the routine. AI delivers it in a character’s voice. The watch keeps the child gently on track at home — and carries what works back into therapy.

01 · Parent-built

Build the routine in minutes.

Start from a blank day or a ready-made template. Add steps in plain words — “Put on shoes,” “Breathe with me for ten seconds.” No clinic, no paperwork, no waiting.

02 · Character-led

A voice the child actually likes.

The child picks a friendly companion. AI speaks every prompt in that character’s voice and tone, so routines feel like play, not instructions.

03 · Safe by design

AI stays on-script.

The AI only speaks inside the routine you approved. It never invents tasks, never chats freely — it just makes your plan warm.

04 · Connected

Home and therapy, one loop.

Small wins are logged, not guessed. Share a simple weekly summary so therapy builds on what really happens at home.

05 · Private

A care product, not an attention product.

Only the parent account sees the data. HIPAA-aligned practices, encryption in transit and at rest.

02 A day with Frienddy

Small prompts. Big rhythm.

Most coaching happens between sessions. Frienddy is there in the moment — without making the child feel watched. Scroll through one day.

  1. Step 01

    The parent plans the day.

    Add the steps and set the times. Start from a template or build from scratch — whatever fits your family. Parent app

  2. Step 02

    AI speaks in the character’s voice.

    Each step becomes a short, friendly prompt in the voice the child chose. The watch shows one thing at a time — the child taps, replies, and moves on. Child watch

  3. Step 03

    Parents see what worked.

    A simple weekly view shows what got done and what got skipped. Tweak a step, adjust a time, and tomorrow starts a little easier. Feedback

03 Try it

Play one routine step.

This is what your child sees on the watch — one step at a time, no menus, no noise. Wake Frienddy up and try it.

  • One prompt at a time, in a voice the child knows
  • Three big buttons — nothing else to figure out
  • Every small win lands in the parent app

In the real app, the character speaks each step aloud in its own voice — the watch never relies on reading.

7:30 Frienddy the hedgehog, asleep
Frienddy
No routines right now
Time to brush your teeth!
Frienddy the hedgehog, brushing its teeth
Frienddy the hedgehog, cheering
Great job! 🎉
Two more steps to go
Brush teeth — done
Saved to the parent app
04 Product

One calm experience. Connect home and therapy.

The parent app and the child’s watch are the core — designed to bridge daily life at home with the work children do in therapy.

watchOS · WearOS

Gentle prompts on the wrist.

The child hears the prompt in the chosen character’s voice. On screen, only three simple buttons: Done, Replay, Help. No nagging, no notifications, no distractions.

  • Character voice speaks each step aloud
  • Only three buttons on screen: Done, Replay, Help
  • Works offline and syncs when ready
  • Quietly logs completions, no shame for skips
watchOS 9+WearOS 4+Offline-first
Child · wearable
Frienddy watch home screen showing four tiles: routine, play, done, and help
05 Why it works

Small, steady, in-the-moment support.

Frienddy is not medical advice and does not replace therapy. It’s a tool that helps parents guide the day — with warmth, patience, and consistency the child can count on.

100%
Of prompts stay inside the routine the parent approved. AI never goes off-script.
3 steps
Plan the routine, guide the moment, reinforce progress — all inside a flow the caregiver approved.
0 ads
No ads. No selling data. A care product, not an attention product.
"

It turns my morning from a battle into a rhythm. The character talks to her, not at her — and she actually listens. I finally feel one step ahead.

Parent of a 7-year-old with ASD
Early-access family
06 The team

Parents, therapists, and engineers.

We’ve seen this from every side — as parents, as therapists, and as the people who build the software — and we build Frienddy together.

Nataliya Minskii

Nataliya Minskii, MBA

CEO & CFO

20+ years in finance and medical technology. Parent of a child with ASD.

Kinneret Kanik

Kinneret Kanik, MBA

CTO

Leads the platform, backend, and watch and mobile builds.

Valeria Vlasova

Valeria Vlasova

Specialist advisor

ABA and CBT background. Reviews routine templates and character voices.

Timur Shagiakhmetov

Timur Shagiakhmetov

Software engineer

Builds the full stack across watch, app, and web.

Anton Borisov-Fedosov

Anton Borisov-Fedosov

Software architect

Designs and builds the product end to end.

07 FAQ

Common questions.

Does Frienddy replace therapy?

No. Frienddy is a tool for parents — it helps with daily routines at home and makes it easier to share what’s happening with a child’s therapist. It complements therapy, it doesn’t replace it.

How is child data protected?

Only the parent account can see the data. We don’t sell data, don’t show ads, and use HIPAA-aligned practices with encryption in transit and at rest.

Can the AI go off-script?

No. The AI can only generate language inside the routine the parent has approved. It rewrites each step in the chosen character’s voice, but it won’t invent new tasks, chat freely, or respond to anything outside the routine.

What devices are supported?

Child watch: watchOS (Apple Watch) and WearOS (Google). Parent app: iOS and Android.

What can parents customize?

Routine steps and times, quiet hours, reinforcement style, and which results to track. The character is set when the child joins Frienddy — parents don’t change it afterwards, so the child always hears the same familiar voice.

How much does it cost?

Frienddy is free while we’re in closed beta. Pricing will be announced at launch — beta families will hear about it first, and joining the beta doesn’t commit you to anything.

08 Closed beta · invite-only

Become a closed tester.

Thrilled to have you helping us make Frienddy better. Pick your platform and follow three short steps — you’ll be running the beta in minutes.

Which phone do you have? Tap to pick your setup:

Google Play · Live + closed testing

Android & Wear OS

  1. 1

    Install the phone app

    The Frienddy parent app is now live on Google Play — no sign-up or invite needed. Open the listing and tap Install.

    Get the phone app
  2. 2

    Join the watch testers group

    The Wear OS watch app is still in closed testing. Sign in with the Google account you use on the Play Store, then tap Join group.

    Join Frienddy Testers
  3. 3

    Opt in & install the watch

    Back in the group, opt in to watch testing, then install from Google Play. A (Closed testing) tag next to the name means you’re on the right build.

    Watch · Opt in Watch app
Send feedback

How to report a bug on Android

Anything you find — a typo, a glitch, a feature wish — is gold.

Not a tester yet? Get in touch →

Bring Frienddy to your family — or your practice.

Leave your email and we’ll reply within two business days with next steps for the pilot — for parents, caregivers, and therapy teams.

  • No credit card
  • Bridges home and therapy
  • Cancel any time during the pilot
“Make everyday routines easier, so every child — and every parent — can grow with confidence.” Our mission