01
Parent-built
Parents build the routine in minutes.
Start from a blank day or a ready-made template. Add steps in plain words — “Put on shoes,” “Breathe with me for ten seconds.” No clinic, no paperwork, no waiting.
A wearable coaching platform bridging home and clinical settings.
Make everyday routines feel gentler, and keep families and professionals in sync, so each child can grow with confidence.
HIPAA-aligned
Parent-built routines
Bridges home and therapy
7:30
Brush teeth
Sent to the watch
✓
Done in 3 minutes
Saved to the parent app
Built for
Parents
Caregivers
Therapists
Children
At home, on the go
How it works
Three ideas behind the product.
Parents build the routine. AI delivers it in a character’s voice. The watch keeps the child gently on track at home — and carries what works back into therapy.
02
Character-led
A character the child actually likes.
Pick a friendly companion the child chooses. AI speaks every prompt in that character’s voice and tone, so routines feel like play, not instructions.
03
Safe by design
AI stays on-script.
The AI only generates language inside the routine the parent approved. Small wins are logged, not guessed — so what happens at home can inform what happens in therapy.
A day with Frienddy
Small prompts. Big rhythm.
Most coaching happens between sessions. Frienddy is there in the moment — without making the child feel watched.
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Step 01
The parent plans the day.
Add the steps and set the times. Start from a template or build from scratch — whatever fits your family. Parent app
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Step 02
AI speaks in the character’s voice.
Each step becomes a short, friendly prompt in the voice the child chose. The watch shows one thing at a time — the child taps, replies, and moves on. Child watch
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Step 03
Parents see what worked.
A simple weekly view shows what got done and what got skipped. Tweak a step, adjust a time, and tomorrow starts a little easier. Feedback
Product
One calm experience. Connect home and therapy.
The parent app and the child’s watch are the core — designed to bridge daily life at home with the work children do in therapy.
watchOS · WearOS
Gentle prompts on the wrist.
The child hears the prompt in the chosen character’s voice. On screen, only three simple buttons: Done, Replay, Help. No nagging, no notifications, no distractions.
- Character voice speaks each step aloud
- Only three buttons on screen: Done, Replay, Help
- Works offline and syncs when ready
- Quietly logs completions, no shame for skips
Child · wearable
Why it works
Small, steady, in-the-moment support.
Frienddy is not medical advice and does not replace therapy. It’s a tool that helps parents guide the day — with warmth, patience, and consistency the child can count on.
100%
Of prompts stay inside the routine the parent approved. AI never goes off-script.
3 steps
Plan the routine, guide the moment, reinforce progress — all inside a flow the caregiver approved.
0 ads
No ads. No selling data. A care product, not an attention product.
"
It turns my morning from a battle into a rhythm. The character talks to her, not at her — and she actually listens. I finally feel one step ahead.
Parent of a 7-year-old with ASD
Early-access family
The team
Parents, therapists, and engineers.
We’ve seen this from every side — as parents, as therapists, and as the people who build the software — and we build Frienddy together.
Nataliya Minskii, MBA
CEO & CFO
20+ years in finance and medical technology. Parent of a child with ASD.
Kinneret Kanik, MBA
CTO
Leads the platform, backend, and watch and mobile builds.
Valeria Vlasova
Specialist advisor
ABA and CBT background. Reviews routine templates and character voices.
Timur Shagiakhmetov
Software engineer
Builds the full stack across watch, app, and web.
Anton Borisov-Fedosov
Software architect
Designs and builds the product end to end.
FAQ
Common questions.
Does Frienddy replace therapy?
No. Frienddy is a tool for parents — it helps with daily routines at home and makes it easier to share what’s happening with a child’s therapist. It complements therapy, it doesn’t replace it.
How is child data protected?
Only the parent account can see the data. We don’t sell data, don’t show ads, and use HIPAA-aligned practices with encryption in transit and at rest.
Can the AI go off-script?
No. The AI can only generate language inside the routine the parent has approved. It rewrites each step in the chosen character’s voice, but it won’t invent new tasks, chat freely, or respond to anything outside the routine.
What devices are supported?
Child watch: watchOS (Apple Watch) and WearOS (Google). Parent app: iOS and Android.
What can parents customize?
Routine steps and times, quiet hours, reinforcement style, and which results to track. The character is set when the child joins Frienddy — parents don’t change it afterwards, so the child always hears the same familiar voice.
Ready for calmer mornings?
Tell us a little about your family. We’ll reply within two business days with next steps for the pilot.
- No credit card
- Bridges home and therapy
- Cancel any time during the pilot
“Make everyday routines easier, so every child — and every parent — can grow with confidence.”
Our mission